Royal Mail had a recent study under their belt which showed that marketers could benefit form using both digital and print media together. Our task was to produce a microsite that got this message across to the UK’s top 6,000 digital marketers.

The twist turned out to be a quite literal one – through 180 degrees, in fact. We put the posters up in the sites where people walking away from the shop would see them . This gave us the opportunity to let our copywriters loose, firing demanding headlines ordering people to stop, before incredulously questioning why anyone could possibly be heading away from the carriage of goodies. (If you have a read, you’ll see the tone gets grumpier the further away you get!)

Every year, poor countries lose $160bn to tax dodging by large multinational companies! That’s enough to end world hunger, eradicate AIDS and provide every child on the planet with an education. BUT, tax is a very BORING subject for most people, so the issue is largely ignored. We were tasked with coming up with a solution with ActionAid.

The Berkeley Partnership wanted to raise their profile within the world of management consultancy.
Being the festive season we thought we’d bring a little yuletide cheer to the world of consultancy by running a series of witty cartoons based on what would happen ‘if Santa hired consultants’.

We were challenged to help ActionAid collect 5,000 signatures for it’s WhoPays? petition.
Our insight was that when it comes to the likes of petitions, people respond better to their friends.

So, we created My Who Pays? Campaign, an interactive, personalisable viral animation – featuring comedian Bill Bailey as a voice-over. People customised the animation by uploading a photo of their face to put into a virtual costume (banana, cashew, or pear), and choosing a style in which to fight two evil supermarket trollies!

The Brief

Simple – Produce a creative Xmas card for a booze PR agency to send to it’s clients!

The Solution

We added a personal touch to Relish PR’s Christmas greeting by handcrafting their cards using a bottle of the finest red!

The Brief

Raise awareness of ActionAid’s campaign to get UK supermarkets (Tesco in particular) to pay workers in developing nations a fraction more – which could revolutionise their lives.

The Brief

Tell people that you can find loads of trustworthy tradespeople at RatedPeople.com

Sweemo is the auction site for “Sweet Moments” – weird and wacky experiences that you’ve always wanted to do but would never have believed you’d find a place to buy. CEO Jay Nguyen told us he’d do anything to help with a tactical digital PR campaign before Christmas ‘08. Silly man!