We were challenged to create a simple and bold logo for a new events management company called B-Line Productions. We settled on a nice simple typeface with a broken arrow running through the centre of the letters. This added a distinctive directional element to the logo (playing off the inspiration for the companies name – ‘Making a B’Line for the bar’) and also acted as a handy visual cue that broke up the ‘B’ from the ‘Line’.

Here’s the finished logo in action at the Metro weekender – photos courtesy of a less than sober Art Director who was enjoying his free ticket!