The Brief

The Berkeley Partnership wanted to raise their profile within the world of management consultancy.

The Solution

Being the festive season we thought we’d bring a little yuletide cheer to the world of consultancy by running a series of witty cartoons based on what would happen ‘if Santa hired consultants’.

We set up a dedicated blog and posted a different illustration each day of December until Christmas Eve. Then, to spread the word, we used a combination of manual seeding, LinkedIn and a strategic tie-in with Top Consultant (the place to be seen in the world of consultancy).

Visit the blog

The Result

- The blog received over 15,000 visits in December.
- We had some great media exposure in Top Consultant.
- Over a 100 consultants entered the caption competition eager to win the Christmas Hamper that was up for grabs!