Walking and talking top marketeers through the advantages of being integrated.
Royal Mail had a study under their belt which showed the marketing benefit of using both Digital and Direct media together.
A direct marketing piece created by Proximity London drove people online where we were tasked to develop a personalised microsite that targeted the UK’s top 6,000 digital marketers, explained the research in an engaging way and invited them to get in touch and request more information.
On arriving at the site the viewer was greeted by an image of a computer desktop which transformed itself into an origami character called Mr Complete.
Mr Complete then guided users through the advantages of using both digital and print media together, via a highly visual and interactive experience, complete with stunning 3D animation courtesy of our friends at Fuse.
The Outcome:
The website performed fantastically well achieving unprecedented response rates of over 12% and an average dwell time on the site of over 9 and a half minutes.
Also, the overall integrated campaign went on to win numerous industry awards for Proximity London.