The Brief

Give the Virgin Trains Shop on-board posters a ‘Virgin twist’!

The Solution

The twist turned out to be a quite literal one – through 180 degrees, in fact. We put the posters up in the sites where people walking away from the shop would see them . This gave us the opportunity to let our copywriters loose, firing demanding headlines ordering people to stop, before incredulously questioning why anyone could possibly be heading away from the carriage of goodies. (If you have a read, you’ll see the tone gets grumpier the further away you get!)

The Result

The clients were thrilled with the result and we’re constantly amazed by how many people recall seeing them when they see them on the walls of our studio!

Click here to see the more photos from the day we stumbled across them on a train!